App for instant podcasting to Twitter followers

ZCast is an app that enables anyone to launch a live podcast via Twitter, with users able to listen in, chat, and join the conversation.

It is said that we are in the golden age of podcasting, with shows such as Serial surpassing 40 million downloads in its first season. But for those wanting to create audio content, it can be difficult to find a platform and audience. Tapping into an existing fanbase most users already have, ZCast is an app that lets anyone broadcast to their social media followers.

Users log in using their Twitter account, post the theme of their podcast, invite followers and begin broadcasting. Listeners can follow their favorite podcasts or search and browse live and scheduled topics. Users can be invited to join in after a conversation has commenced, or just listen in and post comments in the attached chat room, and invite others to listen. ZCast is planning to bring in recording and archiving features to enable users to save their favorite podcasts. Currently only available on the App Store, ZCast may expand to other operating systems in the future.

We already seen how Twitter accounts can help users listen to more suitable podcasts — how else can businesses integrate the domains of podcasting and social media?