App turns ordinary shoppers into fashion models

App targets $4.88 trillion online retail market by letting users virtually try on clothes

Spotted:

UK-based startup Superpersonal has created an app that will allow users to try on clothes virtually. Users feed the app basic information including gender, height and weight. The app then records the user’s head movements. From this limited data, the app will create a virtual version of the user modelling clothes proposed daily by Superpersonal.

The app is still in development. It was piloted at the London Fashion Show in February. Virtual models showcased clothing from the Hanger fashion line.

“We developed the technology because we think there is an incredible need for personalisation. The app itself is what we think the future of fashion is going to look like,” Supersonal CEO Yannis Konstantinidis told Springwise. The app is available online but will not be fully functioning until the end of March 2019.

The company also has a commercial version of Superpersonal for retail outlets. It allows retailers to create personalised shopping experiences for their customers.