In Brazil, lawn mower test drives clean up city parks

Tramontina, a lawn care company, helped tidy up Sao Paulo's city parks by offering test drives on its new lawn mower.

Brazilian lawn mower brand Tramontina have been combining advertising with public service by offering consumers the chance to test drive their new mower Trotter around Sao Paulo’s city parks — many of which are in need of a bit of care and attention.

The “Test Drive For Good” campaign, which was masterminded by creative agency JWT Brazil, took place over three weekends. During that time hundreds of people helped to tidy up 10 city parks, while also test driving Tramontina’s lawnmower. The campaign mowed three tonnes of grass in the city, and potentially boosted the company’s public image.

How else could product testing be combined with social purposes?