Care packages for new parents, delivered by monthly subscription

Citrus Lane delivers monthly care packages for new parents, complete with stage-appropriate gifts for babies and occasional gifts for mom and dad.

There’s no stopping the subscription train! Just in the past few weeks we’ve seen samples for men, surprise gifts and fresh pressed juices delivered by monthly subscription. Now, we bring you Citrus Lane, a California startup that delivers monthly care packages for new parents, complete with stage-appropriate gifts for babies and even the occasional treat for mom and dad. Only items recommended by real parents get chosen for Citrus Lane boxes, the company says; no paid product placement is allowed. Each box features a theme appropriate for the child’s age. For example, when baby is one month old, Citrus Lane’s gift box focuses on welcoming baby home, while month eight is all about making dining out with a baby less stressful and more fun. Boxes start with newborns and go all the way up to when the baby is 18 months of age. Whatever the stage, each one includes four or five useful baby products that are top-rated by Citrus Lane’s community of parents along with parenting tips tailored to the child’s age and stage. Boxes are available in three, six or 12-month gift subscriptions for USD 25 per month or USD 250 per year. Standalone baby shower gift boxes begin at USD 35. Young parents around the globe could surely appreciate a service like Citrus Lane’s, but currently the company focuses on US consumers. One to partner with or emulate in other parts of the world?