Charmin’ brand space

Not quite as chic as the Parisian sanitary stop we featured a few months ago, Charmin’s public loos are nonetheless a great example of a brand space, combining the welcome relief of clean public restrooms with the most relevant space for advertising toilet paper. Procter and Gamble’s bathroom tissue brand will be operating a 20-stall restroom in the heart of Times Square at 1540 Broadway, between 45th and 46th Streets, from November 20th to January 1st, calling the service ‘Charmin’s holiday gift to New York’. The restrooms will be open from 8 AM to 11 PM, so that people leaving evening Broadway shows can use the facilities. Charmin Restrooms will offer clean, deluxe bathrooms, baby changing stations, stroller parking, seating areas, and of course lots of luxury toilet paper. Cleanliness will be guaranteed by the presence of one bathroom attendant for every two stalls, cleaning after each use. Charmin is expecting more than 300,000 people to visit the restrooms. We covered a related concept in Turkey, where Turkish diaper brand Evy Baby is reaching out to parents by placing changing rooms in shopping malls. For more examples of relevant branding in the real world and accommodating consumers outside the home and office, check out trendwatching.com’s brand spaces.