Coach offers urban sightseeing and gourmet meals in one

Spain-based Gourmet Bus combines both food and sightseeing, offering haute cuisine at the same time as a trip around some of Barcelona's landmarks.

Tourists often like to take in the local cuisine as well as the sights when they travel abroad. While startups such as EatWith offer a way to enjoy a homemade meal while in another city, Spain-based Gourmet Bus is now combining the two, offering haute cuisine at the same time as a trip around some of Barcelona’s landmarks.

Created by Julià Travel using platforms developed by tourism and transport tech startup BEWARE, the spacious double-decker Gourmet Bus provides a way for tourists to take in some of the famous scenery of Barcelona, from its beaches and La Rambla to the Sagrada Familia. During each trip, restaurateur Carles Gaig cooks a taster menu including a starter, main course and dessert, along with champagne, wine or beer, which is served while the coach is parked at a panoramic spot offering views of the city. Each customer is also offered an iPad, providing information about each landmark, as well as access to cameras located on the front and back of the bus. The tour lasts for three hours and runs three times a day, with passengers paying EUR 105 for the trip and meal.

Are there other ways to combine two different aspects of the travel experience to give customers more value for money?