Connected fashion store adds online features to high street shopping

The flagship Rebecca Minkoff store in New York City is adding a touch of digital to the offline shopping experience.

Nowadays, brick and mortar stores are having to compete with the new experiences being offered by online retailers. We've already seen Amsterdam's Karl Lagerfeld Store introduce new tech to engage customers, such as the ability to make and share their own lookbook in-store. Now the flagship Rebecca Minkoff store in New York City is also bringing a touch of digital to the offline shopping experience.

As well enabling customers to browse the collection in store, the outlet has newly installed a large touchscreen mirror that can be used to watch catwalk videos, social content and shop items from the Rebecca Minkoff website. If there's an item they want to try on, they can select it through the touchscreen mirror and have it immediately sent to the fitting room. They can also order a drink while they wait.

Once in the changing room, another touchscreen mirror helps shoppers customize a one-on-one styling session. They can tap the mirror to call for some advice or request a different size item. They can also adjust the lighting settings to reflect different environments and times of the day. Finally, shoppers can choose the save their session to their Rebecca Minkoff online account, so they can seamlessly continue shopping online.

Watch the video below to learn more about the store:

Are there other online shopping features that could be brought into the brick and mortar retail space?