CoverGirl creates ‘world’s first’ chatbot influencer

CoverGirl developed a chatbot influencer that matches a real person's conversational style

Spotted: CoverGirl claims to have developed the world’s first chatbot influencer campaign. Coined KalaniBot by its developers – The Amplify and Automat– the chatbot is designed to authentically mimic the personality of Kalani Hilliker, an American dancer and social media influencer. Using artificial intelligence (AI), the developers were able to use custom video tutorials to create one-to-one conversations with users while also sharing beauty focused tips on CoverGirl products if a user desired a particular look. 

The CoverGirl campaign is still underway, but its creators advise that KalaniBot will only get smarter the more fans begin to interact. The chatbot was built on the KIK messenger app, whose largest audience base is made up of young teens. However, Ukonwa Ojo, senior VP at CoverGirl, believes: “beauty should be approachable and accessible to all. So, we’re excited to tap into the power of bot technology to have more personal and dynamic conversations and interaction with fellow beauty enthusiasts about trends, how-tos and our diverse portfolio of products.”