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Following the popularity of US-based Threadless, the ongoing t-shirt design competition that urges users to submit t-shirt designs, a European version has just sprung up.
Like Threadless, Derby is a design competition. Members of the public can send in designs, which are given 10 days to be scored by Derby’s visitors. The designs with the highest scores are printed on high-quality t-shirts and sold through the site’s shop, and the winner gets GBP 350 / EUR 500.
Similar initiatives exist in France (La Fraise), Germany (Cyroline) and The Netherlands (Buutvrij), but Derby is the first pan-European player, and was launched in English, German and French. Besides selling winning t-shirts online, Derby has also opened a real-world shop on the Gabelsberger Street in Berlin.
Derby was created by Spreadshirt, a large German print-on-demand company that lets users design and print their own t-shirts and other merchandise, and sell them on their own Spreadshirt pages.
As always, imitation is the sincerest form of flattery. And a good idea will work almost anywhere. Which is why we spend our days spotting and sharing them 😉 Now, how about a global website that offers the best customer-made t-shirts from around the world?
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