Design and name your own whisky blend

Scottish Whisky Blender is a site that enables visitors to design and name their own custom whisky blends.

It was not long ago that we wrote about Alchemist Dreams and their customizable liqueurs, and now we’ve come across a similar idea with a slight twist. Scottish Whisky Blender is a site that enables visitors to design and name their own custom whisky blends. The brainchild of Glasgow-based Whiskersons of Bothwell Ltd., Whisky Blender gives users seven hand-picked whiskies to choose from when crafting their own blend. Consumers simply pick which ones they’d like to include and in what proportions, and then come up with a name for their personal blend. Once the order is complete, Whisky Blender will blend, bottle and brand the whisky in a 70cL corked, lead-free crystal decanter bottle, including a hand-written, personalized label. Meanwhile, Whisky Blender also enters the blend into its ever-growing archive along with a unique code, so it can be enjoyed by others as well as revisited by the person who originally created it. The video below offers an introduction to the concept by Whisky Blender expert John Lamond:

Is there any end to consumers’ desire to have it their own way? We don’t think so either. Keep the design-your-own innovations coming! Spotted by: Cecilia Biemann