Design-your-own duvets

There’s nothing like customization to make consumers feel unique, and the mass-customization trend has brought that feeling to goods as diverse as computers, blue jeans and breakfast cereal. Now New Jersey-based Inmod is taking customization into the inner sanctum of consumers’ home lives with a service that lets them design their own duvets. There are other outlets that offer custom duvets, but most often the only choices to make are the fabric and size, and maybe the colour. Customers using the Inmod Design Studio, on the other hand, choose from a growing variety of embroidered patterns as well as colours and fabrics to design their duvet just the way they want it. Fabric choices include silk taffeta, silk dupioni and a linen blend; embroidery options include a wide variety of chic modern, retro, pop-art, geometric and nature-inspired designs, all in the customer’s choice of colours for background and each level of detail. Once satisfied with their creation, customers can preview it online in a bedroom environment. Each embroidered Inmod duvet is hand-made in India, and delivery takes 4 to 6 weeks. One rule of thumb with customization is that it’s hard to offer too much of it from a consumer’s viewpoint. How about taking a segmented approach to the same idea, with custom duvets for kids, teens, newlyweds? What about sheets, towels, drapery, or table linens? Let the customizing fun begin! Spotted by: Tina Riter