Foodphones

Yet another smart cameraphone inspired idea: consumers keeping track of everything they eat (and getting feedback), by taking pictures and sending them to their own registered dietician.

MyFoodPhone and Nutrax are LIFE CACHING based diet services: with their cameraphones, users take pictures of everything they eat, and send them to their own Registered Dietician. Once a week, on a personalized web page where customers keep track of their weight and other biometric information, they’ll get video feedback from their dietician, who analyzes their nutritional intake and advises them on how to modify their eating habits. MyFoodPhone charges customers about USD 99 (EUR 79/GBP 53.70) a month for the service, while Nutrax offers a few cheaper options. In their own words: “Much more fun – and motivating – than pen and paper food journaling!”

Opportunities