Ford offers vehicle wraps for small business owners

It’s no secret that vehicles are an excellent medium for advertising, as evidenced by all the carvertising initiatives we’ve seen in recent years. Now targeting small business owners, Ford has kicked off an effort of its own to help turn its Transit Connect trucks into billboards on wheels. Inspired by a site Ford launched last November to help consumers customize their cars, the new effort aims to bring similar capabilities to those in the commercial realm. Specifically, Ford’s new online program lets owners of the business-focused Transit Connect truck create their own custom graphic wraps. Users can tap an online library of shapes, lettering and colors that can be manipulated in a number of ways; they also can upload their own images and incorporate them into the design. Nine different graphic sizes are available, all made of 3M vinyl and installed by the Ford dealer or a specially trained installer. Costs range from about USD 100 for a small panel logo to USD 3,500 for a full vehicle wrap. Indeed, whether it’s individual consumers or small business owners, anything that makes it easier to spend wisely could only be a good thing. One to try out on your own Transit Connect—or, to help emulate for other small trucks, vans and delivery vehicles…? (Related: Marketplace for consumers willing to wrap their cars in ads for cash — Sticky car art with a crowdsourcing twist — Web simulator for ‘trying on’ real tattoos.) Spotted by: Judy McRae