Free spray tans at Gatwick Airport

Hard on the heels of our story about Gatwick’s Runway Models contest comes word of another innovative promotion at the airport: free spray tans. Research conducted by the airport apparently found that pale skin is among travellers’ top worries upon heading off on a summer holiday. In response, the airport’s Gatwick Glow initiative—held in partnership with self-tan brand St. Tropez between July 28 and August 1—offered travellers a free spray tan from St. Tropez Experts in specially appointed tanning booths in the airport’s North and South terminals. “Gatwick Glow is designed to give our passengers a boost,” Kim Francis, marketing manager for the airport, told the Daily Mail. “We want them to head off on their holiday feeling great about themselves.” Which, if course, is what any consumer-facing business should be striving to do. What kind of brand butler could *your* enterprise create to help give consumers a boost of your own…? (Related: Portland airport installs bike assembly station for travellers — Singapore airport’s four-storey slide rewards duty-free spending — Heathrow Airport installs Alain de Botton as writer in residence — Free dance lessons at Paris airports — Light therapy for weary travellers.) Spotted by Daily Mail via Jim Stewart