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Founded on the premise that a group can relate the story of a shared experience better than a single person can, Group Story is a new photo book service that allows groups of consumers who attended the same event to pool their photographs and collaborate online to merge their memories and create multi-faceted, story-telling photo books. Group Story co-founder George Junginger explains: “Current photo books are focused on photos, not the story, and they only have one editor. Group Story lets you pick and choose those pages from other people that are meaningful to you and that experience. Whether kids on a sports team, family reunions, group travel—anytime you have a group, you have a Group Story.” Here’s how it works: group members upload and tag photos to a shared workspace. Each member then uses these pooled images to create pages of photos. Users can select single or multi-photo layouts, change the background colour and add text to their pages. Group members then pick and choose from other members’ pages to assemble their own unique photo book. Online photo books can be created free of charge, and sharing will be available soon with Facebook integration for inviting group members. Printed photo books can be ordered for USD 12.99 for 20 pages in softcover format, and USD 24.99 for hardcover. Additional pages are 50 cents each. Launched into public beta in March, Group Story currently only prints and ships within the US but is in the process of developing partnerships with printers in other countries to expand the service, and is open to partnership inquiries. (Related: Personal photo magazine made easy through boxed kitMini web-to-print photo albumsFree photo books for Facebook and Bebo users.) Spotted by: Cecilia Biemann