With every box of dog food, a meal for a homeless pet

The “buy one, donate one” initiatives are coming fast and furious. Hard on the heels of our stories about two such efforts targeting children—namely, Happy Blankie and Whitten Grey’s Project Little Grey Dress—comes news of one designed to help homeless pets. Launched this spring, the Plus One Movement from Canadian pet food maker Darford International aims to provide fresh, quality food to abandoned dogs awaiting new homes. How it works: Attached to every Darford box of treats and food is an extra meal of the company’s Zero/G dog food intended specifically for donation to a dog in need. Specially designed collection hampers have been placed in-store at the roughly 3,000 US and Canadian retailers that carry the Darford brand. Consumers can simply drop their donation meals into those hampers, and participating animal shelters will pick up and use the donated food for local homeless dogs. The video below explains the project: Some 4 million dogs are euthanized each year in the US and Canada alone, primarily for lack of room and food, Darford notes. Other pet-friendly brands and retailers: time to step up and do your own generous part…? Spotted by: Peter von Hahn