In London, cinemagoers enjoy a film while relaxing in a hot tub

The UK-based Hot Tub Cinema could encourage city dwellers to grab their swimwear before heading to a viewing.

The Archipelago Cinema has already helped movie lovers to combine a film with time spent on open water by floating its screen off the coast of Thailand. For those residing in inland locations, however, the UK-based Hot Tub Cinema could encourage city dwellers to grab their swimwear before heading to a viewing. Just like the Achipelago Cinema, the service presents films al fresco – having used the rooftop of East London young professionals’ community Netil360 for its most recent showings – allowing attendees to enjoy the view as well as the billed movie. With several hot tubs now in place, visitors can also enjoy a relaxing Jacuzzi with friends at the same time. Showing classic films such as Top Gun and Anchorman, the service is available to hire by businesses and individuals. There have been numerous attempts to spice up a trip to the cinema in recent times – from sensory eating experiences to pedal-powered screens. Hot Tub Cinema has seen its events selling out, indicating that perhaps there is still space in the market for niche entertainment ideas like this one. Spotted by: Murtaza Patel