In India, order a pizza truck on-demand

Delivery service Rocketchefs takes the kitchen to the customer using their app-ordered mobile food trucks.

India is a historical forerunner in the food delivery service industry — in Mumbai the so-called dabbawallas have been delivering lunch boxes of hot food to workers for 120 years. We recently saw this tradition updated for the modern age through e-commerce platform Flipkart. Now, an Indian startup called Rocketchefs puts India ahead of the game again by tapping into the global food truck trend and offering customers freshly cooked pizza on demand.

Most delivery services collect food from a building and then transport it to the customer, which often leads to cold or unfresh dishes. Rocketchefs addresses this problem by taking the kitchen to the customer using their specially designed food vans. To begin, users download the smartphone app and create an account. Then they place an order and allow the app to access their geolocation. Next, the startup dispatches the nearest pizza van to their location, and a chef will cook the pizza on arrival, providing customer with freshly cooked meals. Diners can also pre-book the food trucks for parties and the startup is looking to expand their business by partnering with established food brands.

Could this business model work in other industries?