Investing made simple for the untrained masses

MoGro strives to offer a seamless investment process, making investment more accessible to the untrained masses.

Much the way Covestor Investment Management and AlphaClone both aim to offer guidance for novice investors, so MoGro hopes to make investment more accessible to the untrained masses. Specifically, MoGro strives to offer a seamless investment process with “no middleman stockbroker, no outrageous minimums, no hidden fees, no confusing forms, no trades to place, and no financial mumbo jumbo,” in the company’s own words. Targeting people who lack the time, interest or expertise to research, manage and monitor their own investments, MoGro uses software that sorts through dozens of investment options to develop an investment plan that’s tailored to the customer’s needs. MoGro will then seamlessly invest the client’s money with long-established, SIPC-insured investment companies. Risk-management features are automatically included in MoGro’s services, as are regular text/email updates, easy-to-understand statements (“without the crazy charts and graphs,” the company says), an optional auto-invest feature, free expert advice, a help center and financial access 24/7. Similar in many ways to the purchasing of wine — which we’ve also seen simplified in numerous ways — investment is an area that’s sorely in need of a little transparency and simplicity. Who will help toward that end in your neck of the woods? Spotted by: Zachary Love