Kits help patients fight off hospital germs

Although hospital superbugs may be infamous, we haven’t yet seen a branded, integral B2C approach to their prevention. Sold and marketed to consumers instead of to health institutions, PatientPak is a collection of antimicrobial and other hygiene items for those planning a hospital visit. Its aim: to kill 99.99% of bugs, including nasties such as MRSA, salmonella and E. coli. GBP 16 buys a set of fourteen different germ prevention items to be used during a hospital stay, ranging from hand, surface and fabric sanitizing sprays to an advice leaflet, disposable pen and polite bedside sign to remind others to wash their hands. PatientPak was made available from UK stockists such as Amazon.co.uk, Tesco and Mothercare late last year. Separately, much of the pack’s contents are readily available, but by bundling a range of products for a specific purpose, the brand has created a new product that should speak both to consumers’ worries and to their desire for convenience. One to launch locally? Spotted by: Marko Balabanovic