Sent through the post, plastic chips carry an online message

They keep popping up: online-offline hybrids that combine electronic communication with tangible objects. The latest to appear on our radar? Chicago-based Life Tokens, which lets consumers express their emotions via coded tokens that are sent anonymously through the mail, and that link to personal online messages. Each token features a graphic on the front that encapsulates a specific emotion, and a 6-digit code on the back that, when entered by the recipient on Life Tokens’ website, reveals the identity of the sender along with a personal message. Life Tokens sent within the United States are priced at USD 5 which includes domestic shipping. International shipping is also available. In an era dominated by electronic communication, consumers are increasingly embracing concepts that facilitate tangible ‘real world’ connections. One to emulate on a niche basis, such as catering for business users, marketing initiatives, or perhaps with a naughty twist? 😉 (Related: Online network for tweens requires offline introductions — Printed greeting cards with a digital twist.) Spotted by: Erica Walker