London train service offers free custom music for the trip to Gatwick Airport

A new selection of custom music from the UK's Gatwick Express train service aims to give riders a musical description of their journey.

Music can be an excellent traveling companion, and we’ve already seen several efforts to suggest or even tailor music playlists for a particular trip. Now, a new selection of custom music from the UK’s Gatwick Express train service aims to give riders a musical description of their journey. The Gatwick Express train travels nonstop between London’s Victoria Station and Gatwick Airport in what is roughly a 30-minute trip. Now, offered exclusively to customers who buy their tickets online, the free Gatwick Express Tracks include three custom-recorded musical interpretations of the journey from recording artists Philip Sheppard, Benga, and The Milk. The video below illustrates the premise in further detail: Free love almost always tends to be a winning strategy, and that’s particularly true when it can help consumers get more enjoyment out of your product or service. Transportation entrepreneurs the world over: time to commission something similar? Spotted by: www.airlinetrends.com