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Tired of our Everything Can be Upgraded theme yet? We’re not. Not as long as there are new business ideas like Igloo’s Luxury Portable Loos. Offering the ‘ultimate luxury portable toilets for the corporate and private events industry within the UK and across Europe’, the company has beautified (and sanitized) events like the Brit Awards, the British Grand Prix at Silverstone, the Stella Artois Tennis Tournament, the G-8 Summit and the Volvo Golf Masters in Andalusia. Think luxury travelling loo trailers for outdoor events, vacuum loo systems for placement inside structures and bespoke systems. All of this is of course a no-brainer: in our surprise-economy, events are the new (albeit temporary) real estate , while mass prosperity is upping the standards for everything. Buy a standard portable loo company, upgrade the inventory, and you should be ready to go 😉 Spotted by: Luxist