Make it snappy!

We're seeing an early emergence of secondary businesses that cater directly to the needs of companies entering the world of sachet marketing: snappy packing.

Make it snappy Sachet marketing — making branded goods accessible to consumers with limited cash by packaging them in small, inexpensive quantities — is still going strong in countries like Brazil, Mexico, and India. Now we’re seeing an early emergence of secondary businesses directly addressing the needs of companies entering the sachet market. Witness Snap Pak, a company that provides packaging of sachet products and a unique new advertising medium. Snap Pak’s packaging is made for single servings of liquid products of any viscosity. The units are designed to open and dispense the product with a two-fingered snap-and-squeeze (rather than cutting or tearing). In addition to more convenience, one side of the packaging can be printed with high-resolution, photographic quality artwork. Snap sachets are currently available in a variety of standardized sizes, and custom sizes and shapes are also possible.

Opportunities