One-stop summer festival shop

Summer music festivals, with their huge and more or less captive audiences, have proven to be fertile ground for business and marketing ideas, from sponsored showers to recyclable tents. The latest to join the flock? A retailer that offers just about everything a festival-goer might need or want. Based in London’s Spitalfields market, the Marsh Mellow Festival Boutique sells rubber boots, water bottles, hats, tents, sleeping bags and other stylish and useful camping and outdoor gear. All carefully curated to appeal to a young and design-savvy audience, and stocked under one roof to make for easy shopping. Targeting consumers nationwide, Marsh Mellow also sells many of its products through an online store, as well as tickets to most music festivals. One to set up as a (temporary) shop in other cities next summer? (Related: Event-driven travel site asks when, not where — Foot-pumped power for phones at Glastonbury.) Spotted by: Liam Power