Microzine Store now open for reading, er… business
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What do sophisticated shoppers want? More shelves? Friendlier assistance? For a real innovative twist, try shops that constantly adapt to the world outside shopping. No, this is not about turning shops into celebrations of the experience economy (that’s no longer innovation, it’s hygiene), but rather adjusting stores to the way shoppers do their pre-shopping homework.
Hands-on example? Next month, October 2003, will see the launch of Microzine, a store/outlet based on a magazine format. Target audience: your typical reader of lads’ magazines, from Loaded to FHM. Just like a magazine, the store will offer new monthly content, features and all of the latest newsworthy and desirable products: fashion, sportswear, limited edition trainers, watches, classic films, art, rare furniture, home wares, games, gadgets, etc. Partners so far include the Andy Warhol Foundation, Apple, Nokia and Levi’s. Store locations? London’s Shoreditch is first (source: TrendCentral), and LA and Tokyo are likely to be next.
Hands-on example? Next month, October 2003, will see the launch of Microzine, a store/outlet based on a magazine format. Target audience: your typical reader of lads’ magazines, from Loaded to FHM. Just like a magazine, the store will offer new monthly content, features and all of the latest newsworthy and desirable products: fashion, sportswear, limited edition trainers, watches, classic films, art, rare furniture, home wares, games, gadgets, etc. Partners so far include the Andy Warhol Foundation, Apple, Nokia and Levi’s. Store locations? London’s Shoreditch is first (source: TrendCentral), and LA and Tokyo are likely to be next.
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