Niche-niche skincare

Inky Loves Nature makes vegan skincare for women of colour. Created by UK native and long-time vegan Leesah B, and based in New Jersey, Inky Loves Nature produces products from community traded and traditionally extracted exotic butters and oils from Africa, biodynamic herbs, and other minimally processed plant based ingredients. Exclusively vegan and packaged in funky, eco-friendly and recyclable containers. With names like Warrior Queen Cleanser and Nappaliscious Nutritious Scalp Butter, the company wants its products to “call out to the culture-craving brown skinned urbanista.” Inky skincare is sold through Amazon.com, a number of indie online and offline stores, and Whole Foods in the US. Springwise loves this idea, as it’s proof yet again that you can forever build new businesses by focusing on niche audiences, and doing so with passion. As pointed out by the Springspotter who notified us about Inky: “A vegan skin care line for women of colour? It’s refreshing (because I am both) and I have never seen a company like this before.”