Panasonic develops transparent, integrated television screen

A wooden cabinet with glass insert becomes high-quality OLED display

Spotted: Panasonic has created a transparent, integrated television screen. Designed in partnership with Swiss furniture company Vitra, Vitrine initially appears to be a clear sheet of glass. Set in a wood frame, the display transforms into a high-quality OLED (organic light emitting diode) screen.

OLED technology uses organic films placed between two conductors. When electricity is applied, the films light up. This allows OLED screens to be much thinner than other display designs. When not in use, and with all technical components hidden within the wooden frame, the display operates seamlessly as a piece of furniture. It can also be used to provide additional lighting when not being watched.

The screen formed part of Vitra’s 2019 Salone del Mobile exhibition. As a concept design, Panasonic is actively seeking feedback and expressions of interest before considering any further production.