Wifi-equipped tuk-tuks tour the streets of Phnom Penh

It’s been a couple of years since we spotted 3M’s wifi-equipped airport havens, and the availability of static wifi hotspots is still growing by the day. However, taking wifi to the streets, we’ve now spotted Cambodian telecoms provider qb fitting-out a fleet of 15 tuk-tuks to demonstrate its 3.5G service and associated promotions. The tuk-tuks were devised by agency OgilvyAction and launched at the end of last year, providing free internet access to anyone in the immediate area. In addition, the tuk-tuks served as a showroom for the company’s products and services, which can be purchased on the spot. Initially offering connectivity on the move to residents of the Cambodian capital Phnom Penh, the tuks tuks will also be rolled out to other Cambodian cities such as Siem Reap, Sihanoukville and Batambong, as well as coming together for one-off events. qb is a relatively new player in the Cambodian telecoms market, having only launched in 2008. However, with smart campaigns such as this backing up positioning as the “leader in data”, we see a bright future ahead!