Design your own pet food

OK, so it might seem like the design-your-own customization trend has come to just about every product category under the sun, but there was one we hadn’t yet seen—until recently. Specifically, Canadian RedMoon Custom Pet Food lets its customers design the food they buy for their cats and dogs. Inspired by the recent rash of pet food recalls and the increasing incidence of food allergies in pets, RedMoon offers fully customizable dry pet food based on a variety of meats, produce and supplements. All RedMoon products are free of grain, gluten, soy, rice, wheat and corn. Dog owners begin by choosing a base formula—high-protein chicken and yellow pea medley, for instance—and indicating the activity level of their dog. They then select the size of kibble they’d like, along with how big a bag. A variety of supplements are available to be added—antioxidant immune booster, for example—and then the order is done. Cat owners have similar options, starting with a base food made from salmon. Either way, pricing starts at USD 8.99 for a 2.5-lb. trial-size bag, shipping included. There’s no doubt consumers like to have it their own way, and it seems a safe bet that their pets do too. Unfortunately, RedMoon ships only within Canada and the continental United States. One to partner with or emulate for the four-legged consumers in your part of the world…? 😉 (Related: Eco-habitats for cats that can be decorated by kids.) Spotted by: Anita Windisman