Relaxation room for reluctant male shoppers in Shanghai

The Vanke Mall opened a Husband Nursery with refreshments, games and a massage chair for reluctant male shoppers to relax in while their partners shop.

The idea of a dedicated space in which to relax while a partner shops is proving extremely popular. When Shanghai’s new Vanke Mall opened, it included a Husband Nursery. Women are able to leave their husbands relaxing with newspapers, magazines, games, cold drinks and a massage chair.

Women who don’t particularly enjoy shopping have already been enquiring about the possibility of the mall opening a similar room for them. Other ways malls are contributing to the new style of retail experiences include running heart health campaigns and providing hands-on woodworking lessons. How could virtual reality add another dimension to this idea?