Free car for the weekend, no strings attached: tryvertising by Renault

It’s the car-buying equivalent of being handed a cute puppy, knowing you can give it back if you don’t want it: Renault is hoping that once consumers spend a weekend with its new Mégane Hatch, they’ll want to keep it. UK residents can log on to Renault’s extended test drive site to choose whether to try out a car for 24 hours on a weekday, or from Friday evening to Monday morning to get a real sense of ownership. To make the experience even easier, the car is delivered to and collected from test drivers’ houses. The offer is managed in partnership with Avis, who deal directly with customers and take responsibility for car deliveries. The system was initially set up to encourage busy company car drivers to test drive the Mégane. However, realising the appeal of the offer, Renault has opened it up to retail customers as well. In tough times, getting as close as possible to consumers is a smart move, especially if you can partner with another brand to handle logistics, as Renault has done with Avis. For other generous examples of try-before-you-buy, check out the tryvertising section of trendwatching.com’s Generation G briefing. Contact: +44 (0) 845 609 0414 Spotted by: airlinetrends.com