Sailvertising

Traditional advertising is dead, so how about sailvertising? SailsVision has developed a patented printing technique that will enable sponsors and advertisers to use yachts and catamarans as floating outdoor media. Think gigantic 25 meter, eight-floor building style photographic ads, like the ones you now see on scaffolding around the world, vying for the attention of beach goers or party crowds at the 59th Cannes Film Festival or the America's Cup.

Springwise is about new business ideas, not about advertising ideas, but the following venture turns advertising into, well, a cool new business idea! SailsVision has developed a patented printing technique that will enable sponsors and advertisers to use yachts and catamarans as floating outdoor media. Think gigantic 25 meter, eight-floor building style photographic ads, like the ones you now see on scaffolding around the world, but now on yachts, vying for the attention of beach goers or party crowds at the 59th Cannes Film Festival, the America’s Cup, or the Volvo Ocean Race Rotterdam. SailsVision just got started, and is in talks with various interested parties. Always a good moment to get involved, whether you’re a willing franchisee, advertiser or agency. And may we humbly suggest that someone start a business intermediating between advertisers and owners of yachts (big and small) to add a healthy dose of minipreneurism to this business? Should be a good summer next year 😉