‘Selfie Ticket’ puts a face to event attendees’ names

Aiming to help event organizers learn more about their customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket.

For event organizers and promoters, collecting an email address and a name from each ticket buyer is good for future marketing, but not for really getting to know the community of people that are engaged by their shows and events. Aiming to put a face to the names of customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket.

Created by Ticketleap, the idea has been devised as an easy way for small community event organizers to check tickets without equipment such as a barcode scanner, or an app to do the same job, which can feel too corporate. Instead, those buying tickets to a local beer festival or a gig at a nearby pub can download the free iOS or Android app and book their event. Instead of having to print off a paper ticket or show a QR code when they arrive, the app prompts them to take a selfie, which they can redo until they’ve taken a good one. The selfie serves as a more human security measure but also gives organizers a better sense of the people they’ve attracted to their event. Upon arrival, guests simply show their digital Selfie Ticket to prove they’ve paid. There’s no barcode scanning involved, and the tickets will probably prompt some friendly conversation instead.

Are there other ways that brands can leverage selfies to learn more about the community they build through their products or services?