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While traveling through Argentina, Blake Mycoskie came across canvas shoes that his feet took an instant liking to. He took the alpargatas–comfortable utility shoes that resemble espadrilles–reworked them a bit, and started TOMS Shoes.
Not just casual chic slip-ons that were spotted all over L.A. this summer, TOMS Shoes give new meaning to ‘two for the price of one’. For each pair purchased (USD 38), TOMS gives a pair to a disadvantaged child in South America. Materials and shoes are produced and manufactured in Argentina under strict ‘no sweatshop’ guidelines, ensuring fair labor practices and minimal impact on the environment. The shoes are available online and at a limited number of boutiques across the United States. Which leaves consumers in many other countries who’ll no doubt welcome feel-good footwear. Time to stock up for summer ’07?!
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