Your online presence, captured in a single QR code

There’s no doubt the venerable business card has served generations of meeting attendees well, but today’s highly networked era seems to call for something more. Much the way the MingleStick helps translate physical meetings into online ones via a dedicated device, so Skanz uses QR codes to capture and share users’ online presence. Now in private beta, New York-based Skanz lets users convey all their online details through a single QR code. To do that, they simply visit the Skanz site and enter all the information they want to share. The result is a QR code that can be affixed to the back of a mobile device or displayed on a wrist band. Either way, every time users meet someone they’d like to follow up with later — whether for business purposes or otherwise — they simply scan each other’s QR codes with a free accompanying app for instant access to the relevant information. Slated to launch later this month, Skanz will offer virtual QR codes for free; stickers will cost USD 5, wristbands will be USD 15 and cell-phone covers will be priced at USD 20, according to Consumer Reports. The video below explains the premise in more detail:

We’ve been following the increasing overlap between the online and offline worlds for years already, but there are still many more OFF=ON connections to be forged. What digital lifestyle lubricants could your brand bring to the table? Spotted by: Florent Lesauvage