Soap strips

The SACHET MARKETING craze continues: make way for Soap Leafz, which consist of sheets of pure soap (available in 6 swanky colors and 4 fragrances) and Laundry Leafz, which come in a compact case filled with leaves of detergent that dissolve instantly in warm water. Convenient for use in teeny tiny washing basins, while traveling etc.

As our sister company TRENDWATCHING.COM‘s SACHET MARKETING trend shows, less can be more. So, after reporting on everything from breath strips to sachet shampoo, we were not completely surprised by Dutch SoapUnltd‘s Laundry Leafz and Pure Soap Leafz, even though they do have a first in this industry. Soap Leafz consist of sheets of pure soap (available in 6 swanky colors and 4 fragrances), while Laundry Leafz come in a compact case filled with leaves of detergent that dissolve instantly in warm water. Convenient for use in teeny tiny washing basins, while traveling etc. Prices? When bought in bulk, a compact case holding 50 leaves of pure soap or 10 Laundry Leafz costs EUR 1.50 (USD 1.80 / GBP 1.00), while a compact card, which fits 15 Pure Soap Leafz or 6 Laundry Leafz, is EUR 1. SoapUnltd has already nailed clients in the travel industry, personal care industry and even clothing manufacturers. What’s more: they can customize any of their packages with company logos and messages, pegging the service as “it will keep your name to ‘hand’ for days and weeks.” Talk about leaving lasting impressions.

Opportunities