Springwise Updates

Innovations and updates from businesses previously featured on Springwise.

It’s always exciting to hear about the progress made by businesses that we’ve previously featured. Here are some updates from founders who have all got in touch to share their latest news:

Layar

We first reported on the augmented reality platform Layar back in 2009, when it had just secured a EUR 75,000 prize for its mobile AR browser. Since then, its app has been downloaded over 38 million downloads for iOS and Android and the company has developed the Layar Creator, a SaaS-based tool that makes it easier for brands to produce their own AR-enabled content. In February this year, it updated the latter to help businesses translate an idea into a live campaign in just a few minutes.

Seenit

Synqera

The Russian company that is developing new ways to bring individualized experiences to retail is continuing work on its emotion-reading checkouts, and could recently be seen demonstrating its wares at London’s RBTE, one of the biggest retail shows in Europe. The visit is on the back of a survey conducted by the company in February, which shows that 85 percent of American consumers prefer personalized offers reflecting previous shopping purchase habits.

Layar

My Plus One

Previously known as Plus One Berlin, My Plus One has expanded its network of local resident helpers that offer tourists a more personal guide to a new city. Visitors to Paris, Amsterdam, London and Barcelona can all now enjoy a unique experience courtesy of face-to-face meetups with knowledgeable and fun locals, who offer their know-how to travelers in exchange for gifts and skills sharing.

Synqera

My Plus One