Sprint slings suds

Sprint teamed up with Cyber Oasis Corp, V-Star, and StewdioMedia Entertainment Group to present The Spot, a cell-phone based interactive reality TV show that follows the lives of Californian 20-somethings.

So far, Springwise highlighted novels for the mobile phone (from Japan) and spotlighted Media Republic ‘s Jong Zuid, an interactive soap opera from The Netherlands, formatted especially for cell phones. Now Sprint is getting in on the action, too – they’ve teamed up with Cyber Oasis Corp, V-Star, and StewdioMedia Entertainment Group to present The Spot, an interactive reality TV show that follows the lives of Californian 20-somethings. The Spot originally aired on the Internet from 1995-1996 and was immensely popular; Sprint claims The Spot is the first drama series for wireless to use writers, actors and photographers the same way a television show would. Video content for cell phones is of course hot, hot, hot: Hotel Franklin, a soap presented in 60-second episodes for 3G phones, was recently announced at several trade shows by News Corp (the parent company of FoxTV), and similar ideas must be brewing all over Europe and Asia (Japan, South Korea!), too.

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