Startup serves as matchmaker for companies and digital agencies

Sortlist goes beyond what can be done on LinkedIn and Google in helping businesses find their ideal match when searching for digital marketers

Spotted: Belgium startup Sortlist pairs companies with marketing and advertising services based on their needs. It aims to become the match.com for businesses looking for the right marketing company.

Sortlist, a free service, differs from LinkedIn and Google searches in several ways. First, it asks companies for detailed information about what they need in a digital agency. Second, it includes reviews and recommendations for the over 53,000 agencies it lists. That helps companies evaluate how well a prospective advertisement or marketing agency fits its needs. It also allows companies to search by location, type of work and budget.

Sortlist helps brands “navigate the space and to match with the agency fitting their needs, budgets and ambitions.” Its co-founders were students when they created the startup. They had their own digital agency and realised companies were looking for “top agencies” that were poised to make it big. Traditional search options did not provide the context and information they needed.

The startup has already worked with major international companies ranging from Amazon to Walt Disney. It recently raised €550,000 in seed funding from private investors and Belgium early-stage investor Lean Fund.