iPad app delivers real-time trend forecasts

Where Trendstop’s Trendtracker delivers fashion forecasts to anyone with a mobile phone, UK-based Stylesignal just announced a like-minded app for its subscribers that’s delivered on the brand-new iPad. Stylesignal provides its customers with constantly updated fashion forecasts, trend information, news coverage and inspiration, all for prices starting at USD 99 per week. Now that Apple’s iPad is out, however, the company has ported its full package of coverage to that platform. The iPad’s high-quality display has the same colour acuity and wide viewing angle of ultra-high end photographic displays, the company notes, making it perfect for viewing swatches, photographs and designs used commercially in the fashion industry. Accordingly, instead of just looking at a picture, Stylesignal subscribers can now “pinch to zoom, touch to see a colour palette based on industry referenced colours, or move from street style photos to catwalk pictures at the flick of a finger,” it says. The continuously updated iPad app also serves as a trend book that never goes out of date, the company says. This month and next, Stylesignal is giving new subscribers a free iPad; existing ones can download the iPad app from Apple’s App Store for free. Will the iPad prove to enable the always-up-to-date business tools we’ve all been waiting for? Only time will tell, but it seems to us the publishing possibilities are compelling. One to watch and experiment with!