Subscription service an alternative to jetski ownership

Wavetime in the UK hope to remove the financial and practical hassles associated with owning jetskis with their subscription-based rental service.

Just last month we discovered Nautical Monkey in the US, which reduces the cost of boat ownership by enabling users to find suitable partners to share with. Now Wavetime in the UK hopes to remove the financial and practical hassles associated with owning jetskis with their subscription-based rental service. Wavetime pitch themselves as “a viable alternative to jetski ownership, providing affordable jetskiing to both new and experienced jetskiers”. Typically the cost of owning a personal watercraft includes purchasing the vehicle, mooring and marina fees, depreciation, insurance, servicing, maintenance, repairs, storage and trailers. Wavetime members pay a one-off cost of GBP 299, which includes a RYA PWC training course, with a reduced price of GBP 199 for members already certified. Monthly subscription is GBP 99 which entitles members to 42 hours each month, all year round, and bookings are made via an online scheduling system up to 30 days in advance. Subscriptions per “fleet” are restricted to ensure members can enjoy frequent use of the jetskis, which are currently available at the Salterns Marina in Dorset, with more locations coming soon. We’ve seen boats and jetskis get the affordability treatment recently, so what other luxury goods or experiences could be brought within the reach of everyday consumers?