‘Takeaway’ hotel will be delivered to guests’ chosen location

Nordic hotel operator is delivering a pop-up hotel room to any location picked by the customer.

It’s not every day that you go on holiday, which is why tourists tend to be picky about every aspect of their trip — they want it to be perfect. While interest in package holidays is waning, personalization is becoming much more important to travelers. In the past, we’ve seen UK hotel chain Whitbread enable guests to customize their rooms before they arrive. Taking this idea quite a few steps further, Scandic To Go is now delivering a pop-up hotel room to any location picked by the customer.

Instead of picking a location and then trying to find a hotel nearby, the service lets guests select the exact location of their hotel room. The Nordic hospitality chain has built a special 18m2 mobile hotel room complete with two beds, bathroom and a terrace area for enjoying the sights of their chosen destination. Guests can enjoy free wifi, the usual fresh towels and complimentary toiletries, as well as an included breakfast each morning.

So far, the takeaway hotel has been placed in central Stockholm, on a beach in Southern Sweden and by a lake in Finland. Obviously, there are limitations as to the location of the hotel room — guests who apply to have the hotel room placed on top of a mountain or in the center of a highway will likely have their request denied.

The service costs SKR 2500 per night and enables guests to experience a truly unique holiday that otherwise wouldn’t be possible. How else can hotels and travel companies provide extra personalization for their customers?