Tryvertising lab expands globally

Those who have watched with interest the rise of dedicated tryvertising spaces in Asia–including Sampleplaza in Shanghai, which we just recently covered, as well as Club C and Sample Lab in Japan–now have an opportunity to jump into the arena themselves. Sample Lab, which has only been open for a little more than a year, is now seeking franchisees to expand its concept around the globe. Based in Australia and with plans to begin its expansion next year, Sample Lab International is currently in discussions with potential franchisees in more than a dozen countries, and it actively seeks partners in more than 30 others as well. The company offers strong business, marketing, operational and training support; ideal partners are owners of well-established medium-sized to large enterprises with established networks of contacts, infrastructure and resources, it says. Interested parties are invited to fill out Sample Lab’s online Expression of Interest Form. Still not sure? Check out our sister site trendwatching.com’s briefing on trysumers, and you’ll see why tryvertising is the new advertising. Oh, and also see our stories on tryvertising for tykes, in a tube, by mail and through social gatherings. This one isn’t going away anytime soon! 😉