Event planning niche: wedding rehearsal dinners

Traditionally, the rehearsal dinner is an opportunity for a couple to thank everyone who’s making their wedding possible, and to share time with their closest friends and family. However, the dinner is often the last thing they turn their attention to. Aiming to deliver a stress-free, memorable pre-wedding celebration, Well Rehearsed is an event planning company that focuses solely on rehearsal dinners. Two main packages are on offer: the first helps the couple plan the party and leaves them to choose vendors, the second takes everything off their hands and lets them focus on everything else wedding-related. Based in San Francisco, Well Rehearsed mainly works in the Bay Area, although it can organize an event remotely for further-flung customers. Event planning is a highly competitive industry. By focusing on an often-overlooked element that can be outsourced separately from the rest of the wedding, Well Rehearsed has carved out an appealing and potentially lucrative niche. Spotted by: Alexia Clements