Whopla! is the first CELLebrity magazine

Spanking new Finnish weeklies Whopla!, ROCsport.mob and RIENTO claim to be the world's first mobile magazines. There's a nice multi-media twist involved as well.

And to really drive home the point made above: how about magazines for cell phone users? Spanking new Finnish weeklies Whopla!, ROCsport.mob and RIENTO claim to be the world’s first mobile magazines. Whopla! will contain news and information on global celebrities, while ROCsport and RIENTO cater to the sports crowd. Every mobile magazine contains a minimum of 16 news items and 16 images. A clever idea in itself (if only for the PR it generates), where it gets really interesting is the multimedia aspect: the contents of the magazines (think movie and rock stars, sports heroes and royalty) can instantly be used for personalization of the subscribers’ mobile handset – as wallpapers, ring tones, photo album et. al. The magazines are part of the Sendandsee Group, a Finnish distributor of visual content for mobile media, with operations in over 40 countries. Worth talking to them, or quickly starting the unavoidable ‘we try harder’ second player in this fast growing market!