Wrapped in gravanity

Following personalized stamps, dolls, bank cards, confetti and wallpaper, how about personalized wrapping paper? Virginia based PicturePaper lets customers create and order customized wrapping paper online. The process is simple: select a design, upload a photo and enter order details. The paper is printed and shipped within five business days, and the cost for a basic 24 inch wide, 6 foot roll of gift wrap is USD 14.95. Longer rolls, up to 35 feet in length, can be purchased for an additional USD 1.95 per additional foot. A no brainer-service for weddings, baby showers and corporate gifts — this is yet another idea that will appeal to consumers’ gravanity and creative urges. And, considering PicturePaper only ships within the United States, it is ripe for copying to other markets.