Yogurt company providing mobile coupons via TV ad

The yogurt company has introduced a new TV ad campaign that includes a mobile call-to-action to receive money-off coupon.

Using a small icon in the lower left hand corner of the screen, the Dannon yogurt company’s new ad campaign asks customers to text a number to receive a coupon for a buy-two-get-one-free deal. The ad is running on a variety of United States television channels, including TLC and Hallmark, until the end of March 2017.

Once customers text the word Dannon to the required number, they receive a reply that contains a link to the coupon. The coupon is then downloadable from coupons.com.

Entrepreneurs and innovators are finding ways to make traditional media outlets more interactive. This app allows viewers to watch, and comment on, their favorite shows with friends, and a drama that recently aired in Germany amended the ending based on viewer votes. How else could marketers work to connect mobile and traditional media?