Platform makes any part of a video clickable

Smartzer's customisable overlay helps create more seamless connections between audiences and additional content

Spotted: Shoppable video specialist Smartzer uses a customisable overlay to make anything in a video clickable. This means social media content can earn money like never before.

The overlay helps create more seamless connections between audiences and additional content. Product attachments can be added as links. The overlay is fully customisable and responsive. This allows companies to create bespoke templates to match their branding and optimise viewing on any device, including in-store touch screens (with no need to invest in new machines). 

Analytics include engagement metrics (including conversions), graphs showing product preferences and detailed behavioural data (including when and where clicks occur). Clients include LVMH, Valentino, Barbour and partnerships such as Adidas/Missoni and Harvey Nichols/Marc Jacobs beauty.

Many users claim click through rates in the region of 10 percent, a rate much higher rate than the average, making the platform an essential investment for smaller companies as well. 

Selected for the Createch 2019 Ones to Watch, produced by the Creative Industries Council with the support of Digital Catapult, London & Partners and Springwise.