Innovation That Matters

Airport seeks live-in storyteller for 80 days

Travel & Tourism

Much the way the Chicago Museum of Science and Industry recently held a contest to find a blogger to live onsite and write about the museum for a month, so Canada’s Vancouver International Airport (YVR) is now seeking someone to live in the airport and blog their experiences for 80 days. Duration notwithstanding, the goal is much the same: a first-hand voice on social media to bring the institution to life. In celebration of YVR’s 80th anniversary, the Vancouver Airport authority late last month launched its Live@YVR contest as a way to publicize “the unique, interesting and little-known stories of Canada’s second largest airport,” in the organization’s own words. Only residents of British Columbia are eligible, and the winner will be required to stay at YVR and its Sea Island home for the entire 80 day period, which begins on August 17. Accommodation will be given at The Fairmont Vancouver Airport Hotel, and the winner will also receive a living allowance during their stay plus a CAD 15,000 honorarium upon completion. In exchange, he or she will be equipped with a camera and editing equipment and will act as an all-in-one producer, director, reporter, editor and post-production supervisor in the chronicling of life at YVR via, Facebook and Twitter. To apply, prospective storytellers had to submit a video online by July 18. Close to one hundred entries were received, and judging is now under way, with voting beginning July 25. Advertising and mass-media promotions are all very well and good, but there’s also plenty to be said for the real-life stories of a prolific onsite blogger. Savvy brands around the globe: it’s time to start thinking outside traditional ads channel and embrace the social media airwaves instead. Spotted by: RP



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